// INTELLIGENCE
APIFY
Real-world data · Builder technology · Credits · Technical support · Prizes
AI FOR
BETTER
DECISIONS.
// CHALLENGE 001
// MISSION TYPE
72-HOUR INTERDISCIPLINARY AI HACKATHON
Engineers, MBAs, researchers, designers, operators, and founders work with real industry problems to build AI systems that measurably improve decisions.
YOU DO NOT NEED TO BE A COMPUTER SCIENTIST TO BUILD.// YOUR SUPPORT TEAM
PEOPLE, TOOLS, AND
PERSPECTIVE IN THE ROOM.
// STRATEGY
COLLECTIVE NEXT
Decision design · Sensemaking · Problem framing · Human collaboration · Mentorship
// FIELD OPERATIONS
MINDFUL MAKERS
Builder community · Hands-on hack experience · Experimentation · Collaboration · Making
// THE MISSION
AI has dramatically lowered the barrier to building.
The harder question is what deserves to be built.
Some decisions should be automated. Some require human judgment. Some become better when humans and AI reason together. The challenge is knowing which is which, and designing accordingly.
HOW CAN AI HELP HUMANS MAKE BETTER DECISIONS?
01BETTER CONTEXT02BETTER INFORMATION03BETTER FRAMING04CLEARER TRADE-OFFS05RIGHT HUMAN / AI BOUNDARY06MEASURABLE OUTCOMES
// WHO SHOULD MAKE THE CALL?
DESIGN THE
BOUNDARY.
// HUMAN + AI / AUGMENT
- complex information
- uncertainty
- high accountability
- multiple trade-offs
- context matters
There is no universal answer. Designing the boundary is part of the challenge.
// MISSION FILE // ILLUSTRATIVE EXAMPLE
EMERGENCY
FLOOD RESPONSE
Where should limited emergency resources go first?
Weather · Road closures · Hospital capacity · Population density · Social reports · Local observations
Aggregates signals · Models scenarios · Surfaces uncertainty · Compares allocations
Understands local context · Weighs ethical trade-offs · Chooses priorities · Owns accountability
Faster, more informed resource allocation.
THAT IS WHAT WE MEAN BY A DECISION SYSTEM.
// THE DECISION ROOM
DON’T READ ABOUT
A DECISION SYSTEM.
ENTER ONE.
Seven positions. One accountable path.
BRIEF01SIGNALS
// 01 / SIGNALS
INFORMATION IS NOT UNDERSTANDING.
Maps. Public data. Sensors. Markets. Weather. Research. Health data. Observations. Forecasts. Uncertainty.
INTELLIGENCE / SIGNAL INFRASTRUCTUREReal-world information and builder technology.
BRIEF02CONTEXT
// 02 / CONTEXT
THE DATA DOESN’T KNOW EVERYTHING.
Context lives in experience, values, incentives, local knowledge, and the things a dataset may never capture.
What aren’t we seeing?BRIEF03SENSEMAKING
// 03 / SENSEMAKING
BEFORE YOU DECIDE, YOU HAVE TO UNDERSTAND.
Frame the decision. Challenge assumptions. Find the relationships that actually matter.
STRATEGY / DECISION DESIGNFrame complexity. Challenge assumptions. Find what matters.
BRIEF04OPTIONS
// 04 / OPTIONS
THERE IS RARELY ONE ANSWER.
Three paths emerge. Each carries a different mix of confidence, risk, cost, uncertainty, and predicted outcome.
BRIEF05TRADE-OFFS
// 05 / TRADE-OFFS
EVERY DECISION GIVES SOMETHING UP.
Explore the tension between speed and accuracy, automation and agency, efficiency and resilience.
BRIEF06DECISION
// 06 / DECISION
MAKE THE CALL.
Commitment is the point where many signals become one accountable path forward.
BRIEF07OUTCOME
// 07 / OUTCOME
WAS IT ACTUALLY BETTER?
Measure. Learn. Iterate. Show what improved, what failed, what remains uncertain, and what happens next.
// MISSION BRIEFING COMPLETE
NOW
BUILD
ONE.
AI FOR BETTER DECISIONS. // CHALLENGE 001
OCT 02 TO 04, 2026 / CAMBRIDGE
ACCEPT THE MISSION →// THE EXPERIENCE
THIS IS A
HACKATHON.
One weekend. Interdisciplinary teams solve real decisions with AI.
UNDERSTAND.
Partner briefings · Real decision problems · Team formation · Frame the decision · Learn tools · Technical workshops
BUILD.
Prototype · Test · Break assumptions · Work with mentors · Iterate
PROVE.
What improved? · What failed? · What did you learn? · What evidence supports your claim? · What happens next?
// YOU LEAVE SUNDAY WITH
01A working Decision System02A portfolio project you can explain03Relationships outside your discipline04Direct exposure to industry05New AI/data tools in your stack06PrizesAND IT DOESN’T HAVE TO END SUNDAY.
Selected projects may continue through an industry pilot, research collaboration, startup, internship, future Challenge, or recruiting conversation.
// OPEN MISSIONS
CHOOSE THE KIND OF
DECISION YOU WANT TO IMPROVE.
// THE DECISION SUMMIT
THE PEOPLE BUILDING AI
SHOULD TALK TO THE PEOPLE
LIVING WITH IT.
Researchers, builders, operators, founders, and industry leaders examine how decisions change when AI enters the system.
Not another conversation about what AI might become. A conversation about what decisions change because it exists.
// THE MOVEMENT
ONE WEEKEND DOESN’T
ANSWER THE QUESTION.
CHALLENGE 001→FINDINGS→CHALLENGE 002→FINDINGS→CHALLENGE 003
Every Challenge contributes to an evolving body of knowledge about humans, AI, and decisions.
// YOUR ROLE